THE BASICS OF THE PROJECT

Werbel Demokracji (The Drum of Democracy) is the first such a big campaign in Poland aimed at breaking stereotypes connected with homelessness. This professional campaign, whose name refers to the instrument producing a sound which is audible and easy to distinguish even in a tumult, is to draw our attention to the true nature of homelessness by making it noticeable and presenting it in a non-stereotypical manner. Werbel Demokracji (The Drum of Democracy) will take place throughout the year 2009 in the largest cities of the Pomeranian Province (Gdańsk, Sopot, Gdynia, Słupsk) through the activities of:

Media Council ›

Task: developing the concept of the campaign
Members of the Council: journalists representing Polska Dziennik Bałtycki and Radio Gdańsk, a representative of AMS company offering advertising outdoor carriers, a graphic designer and a photographer creating visual aspects of the campaign, representatives of Media Projekt Company, representatives of the Pomeranian Council for the Homeless, representatives of the Pomeranian Forum in Aid of Getting Out of Homelessness: St. Brother Albert’s Aid Society, Municipal Social Welfare Centre in Gdynia, “Przystań” Association for People in Need, OAZA Foundation and representatives of the Pomeranian Forum Office; The campaign is supported by the representatives of Focus Ireland.

Mentor Council ›

Task: social lobbying for breaking stereotypes towards the homeless, presenting solutions to non-discriminating way of presenting homelessness and awarding the title “Homeless Friendly Medium” to 10 journalists, radio or television broadcasting stations or newspapers most committed to the question of homelessness. Members: key figures in the Pomeranian Province – politicians, authorities, research workers and representatives of artistic circles.

Media materials ›

Range: presenting a non-stereotypical nature of homelessness through press interviews, radio and television broadcasts, information in web portals. Polska Dziennik Bałtycki, Radio Gdańsk, Telewizja Gdańsk and Wirtualna Polska Web Portal provide such information regularly.

Billboards, citylights and posters ›

Range: campaign displayed in August 2009 in Gdańsk, Sopot, Gdynia and Słupsk using 250 citylights, 50 billboards on AMS outdoor carriers , 400 posters on poster pillars and Outdoor3miasto carriers.

Happenings and a theatre group’s performances ›

Range: Happenings and a theatre’s group performances organized at the end of July and the beginning of August 2009 in cooperation with ZNAK Theatre, supported by Media Projekt Company and presented in the most important points and main roads of Gdańsk, Sopot, Gdynia and Słupsk.
Conducting a social campaign counteracting discrimination of the homeless is aimed at reaching those who are open to the problem of homelessness and on the one hand wish to change their attitude towards the question, and on the other, they would like to manifest their sensitivity and readiness to become involved in eliminating this problem. We would like to encourage everyone experiencing homelessness and those who are not indifferent to this problem to join us – to comment, take part in meetings and happenings and keep track of the campaign.

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